How HighRoad Helped A 45,000-Member Association Win An Award For Digital Marketing

If you have been to an association technology conference, you have seen organizations get recognized for their innovation and execution when it comes to membership management and marketing.

Do you ever wonder what it takes to be recognized at an association industry conference?

We recently attended Personifest, the annual association technology conference hosted by top association management software maker, Personify. During the event, HighRoad client, the American Optometric Association (AOA), and their Director of Communications and Marketing, Dave Sherman, were given an award for their innovative digital marketing strategy.

The following article takes you behind the scenes of how the American Optometric Association implemented several key membership marketing technology platforms to achieve measurable results. You’ll learn the story of how AOA and HighRoad took lagging member engagement and turned into a marketing engine that keeps members and non-members engaged at every stage of their lifecycle.

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