Persona & Content Strategy

Goals:

  • Identify persona matrix across potential ISA members
  • Up-sell to “Lorne Local Shop” on who ISA is, what ISA can do, and about company membership
  • Increase “365-sales” or revenue beyond annual membership

Deliverables: Persona Matrix, Persona Cards, Content Mapping Workbook & Worksheet, Executed campaign built inside HubSpot

Persona Matrix:

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Persona Card:

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Content Strategy & Mapping Workbook:

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Content Strategy Worksheet:

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Category: Content Strategy, Lead Gen