Persona & Content Strategy
Goals:
- Identify persona matrix across potential ISA members
- Up-sell to “Lorne Local Shop” on who ISA is, what ISA can do, and about company membership
- Increase “365-sales” or revenue beyond annual membership
Deliverables: Persona Matrix, Persona Cards, Content Mapping Workbook & Worksheet, Executed campaign built inside HubSpot
Persona Matrix:
Persona Card:
Content Strategy & Mapping Workbook:
Content Strategy Worksheet: