Exploring HighRoad’s Template Pak
Here’s perhaps the understatement of the century—sometimes email templates can be fussy. Who’s with me on this?
I think it’s fair to say that, regardless of the platform, as marketers we’ve all peeled back the HTML veil to try and retrofit and/or augment our templates. We know what we want for our organization and our brand. We also know that sometimes technology just doesn’t bend that way.
Understanding that time spent on marketing strategy versus template rewiring is always a better bet, we’ve created what we call the “Template Pak” for one of the leading email automation platforms we offer, Adestra.
If you’re a HighRoad client on Adestra, you now have a tool that can help you design modern looking emails with minimal time and energy. The template, which should already be sitting in your instance, takes a modular approach to help you build modern, effective, deliverable emails right within your workspace.
Published January 25, 2021