Retargeting and Cart Capture: How to Convert with a Friendly Reminder
It’s been a year of uncertainty and instability, and associations are starting to feel the impact. It’s hard to find leads, it’s hard to convert, and it’s hard to hit growth goals. This means that there’s more pressure than ever on the marketing team. You have to use all your ingenuity to find new ways to engage, recruit, and retain members.
Wouldn’t it be great if there were an easy way to drive growth? What if you could increase revenues by over 10% just by sending some automated emails, or dropping a cookie in the right place?
Well, believe it or not, you can. Marketers sometimes neglect the bottom of the funnel, but this is where you’ll find opportunities that are:
- Quick wins
- Low lift
- High impact
- Easy to automate
Let’s take a look at how you can maximize conversions at the bottom of the funnel.
Published December 9, 2020