Newsrooms and Associations Have More in Common than you Might Think
Posted on March 17, 2018 Leave a Comment
A recent report conducted by Columbia University’s Tow Center for Digital Journalism shared insights from organizations aiming to grow by converting readers into members. While news organizations have long led the charge for creating waves with clickable headlines and newsworthy stories, what’s changed is their source of revenue through membership. So, now we are taking successful initiatives from journalists and applying them to associations.
Trust Down, Peer Influence Abounds
Posted on March 17, 2018 Leave a Comment
In a survey of 30,000 consumers spawning 28 global markets, according to a HubSpot webinar on social media trends conducted earlier this year, consumer trust in authority is at historical lows. Additionally, traditional media is at an all time low in 17 countries according to a 2017 Trust Barometer. But we don’t need these global statistics to tell us declining trust is a major event; as it has been going on for some time. We do want to take away is what this means for brands and specifically for global, national, and regional associations trying to get their message across the divide.
Branding, Social Media & What it Takes to Launch a Product
Posted on March 17, 2018 Leave a Comment
Occupying a rustic city block in the promising Norfolk, Virginia area is a sprawling 35,000 square foot warehouse where O’Connor Brewing Company produces the number one six-pack sold in Virginia. There we meet Kevin and Penny O’Connor, the two founders: one a visionary and the other the marketing mastermind. Next to them sit their right- and left-hand men, Hannah Serrano, and a young and talented graphic designer (whose name escapes me, but art doesn’t).
How is your organization attracting women specifically?
Posted on March 17, 2018 Leave a Comment
All this talk about attracting millennials and yet we are missing the giant not-so-subtle-anymore elephant in the room – women. We’ve seen the Women’s March take place for the second straight year, chances are you or someone you know used the hashtag “#MeToo” in solidarity, and we’re all noticing the black attire in the room at celebrity and political events. While we’re not here to get political, we are going to touch on how organizations serving their members can better attract the female professional to grow and compete with emerging trends.
Influencer Marketing, User-Generated Content and How it Can Grow My Association
Posted on March 17, 2018 Leave a Comment
As an agency focusing solely on associations, we want to seek out what’s working, make educated guesses with surfacing trends and recommendations about new technologies, so that we can apply methodology specifically towards the needs of the association. If it’s helping to grow a for-profit organization, how can we manifest the same results for a 501(c) 6 depending on membership, events, advocacy, and education for revenue?
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