Boost Organic Reach on Instagram

This message should make you take notice: Instagram has surpassed 700M users as of June 2017 and is growing faster than ever before. The social site also boasts that of those 700M users, 60% are daily users. The stories alone draw over 200M active daily users. If your top initiative this year as an association is to draw the millennial crowd, Instagram is looking like a big party of young potential professionals wanting to share on a kinder site (more on that later).

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So You Want to Run a Lead Nurture Campaign

You’ve come to the conclusion that you are sending too many emails without any real lift in leads, conversions or ROI. Maybe you’ve been using the same technology to send emails for some time now and it is time for a switch, so you begin to explore the buzz around marketing automation.

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Saving the Pandas One Association at a Time

The point of our HighRoad U library of webinars, blogs, presentations and industry knowledge sharing is to enable the user to understand how to do better marketing, membership growth, and lead generation through email marketing, marketing automation, and technology. And since we’re the HighRoad, we help associations and non profits transform into digitally mature entities. Many associations struggle with fast changing technologies and need to adapt in order to compete and stay relevant; but they aren’t sure where to begin. We work diligently to ensure associations have the right tools, in the right hands, with the right know-how to use marketing technology.

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The Anatomy of a Winning Social Media Content Marketing Plan

At the end of this blog you’ll walk away with the complete anatomy of what it takes to engage, share, and convert with a social media marketing plan. With any good social media strategy, there is a great content strategy behind it. So first, let’s consider what kind of new and fresh content you are creating on a regular basis. Usually the content is a blog – like this one! Another great initiative would be to create video on member testimonials for example. Then, create a blog based off that video, consider cutting the video into bite-size consumable pieces for social media sharing, and include the video on your YouTube channel and website homepage.

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Using Digital Advertising To Grow Membership

I might receive some push back from this, but there is another way to reach your audience and it doesn’t involve email. But get this, you don’t have to give up your hard-earned email list just yet. Sound contradictory? Let me explain. I recently conducted a webinar on digital advertising and discussed digital advertising and new ways of reaching your members and potential members. Here is a follow up article to that webinar.

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