You’ve come to the conclusion that you are sending too many emails without any real lift in leads, conversions or ROI. Maybe you’ve been using the same technology to send emails for some time now and it is time for a switch, so you begin to explore the buzz around marketing automation.
I might receive some push back from this, but there is another way to reach your audience and it doesn’t involve email. But get this, you don’t have to give up your hard-earned email list just yet. Sound contradictory? Let me explain. I recently conducted a webinar on digital advertising and discussed digital advertising and new ways of reaching your members and potential members. Here is a follow up article to that webinar.