I recently conducted a webinar on everything SEO – Basically the 101 level of SEO for the beginner. In that presentation, I defined what SEO is and why you need it in your marketing strategy. I unveiled certain tips and tools that are helpful in conducting research and planning for an SEO strategy. Finally, I tied it all together into how it plays into a marketing platform such as marketing automation. So, if you are the type that prefers a webinar to a wordy article, then scroll down to a video of the presentation. If you are the overachiever that prefers both the prose and the presentation, here is everything you need to know about what SEO is and why you need it for your bottom line.
Associations have marketing goals just like any organization to achieve bottom line results. These may revolve around goals to attract new members and retain existing members, raise funds around conferences and events, and sell comprehensive industry research. Regardless of the task at hand, it’s becoming increasingly difficult to reach audiences when they need a message, with the content they want, on the platform from which they consume the content.