Content Strategy Category

Persona & Content Strategy

Goals: Identify personas across potential ISA members and build out personas using research, survey data, past purchases, membership data, and member interviews Choose a focus for content mapping and strategy Up-sell to “Lorne Local Shop” on who ISA is, what ISA can do, and about company membership Increase 365-sales Deliverables: Persona Matrix, Cards, Content Mapping Workbook […]

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Premium Asset Building

Assets: “Nico New Installer” & “Max Mature” Buyer’s Journey Goal: Find new members Digital Marketing Workbook for Wallcovering Installers 9 Tips for Attracting Table Talent Selling and Marketing Yourself 101 Operational Expenses Checklist Measuring the Benefits of Membership: Your ROI Toolkit Facebook Ad: to gain reach for our Marketing Workbook lead magnet and targeting out […]

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Trust Down, Peer Influence Abounds

In a survey of 30,000 consumers spawning 28 global markets, according to a HubSpot webinar on social media trends conducted earlier this year, consumer trust in authority is at historical lows. Additionally, traditional media is at an all time low in 17 countries according to a 2017 Trust Barometer. But we don’t need these global statistics to tell […]

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How is your organization attracting women specifically?

All this talk about attracting millennials and yet we are missing the giant not-so-subtle-anymore elephant in the room – women. We’ve seen the Women’s March take place for the second straight year, chances are you or someone you know used the hashtag “#MeToo” in solidarity, and we’re all noticing the black attire in the room at celebrity and […]

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Personalization is the New Salesperson

You may have heard that SEO (search engine optimization) is the new salesperson, but we could also make the case for why personalization is the new sales-person. While SEO is the practice of optimizing content for search engines to serve your site ideally on the front page of the search engine results page (SERPs), personalization goes one […]

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