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Marketing Professional
Content Strategy Category
Trust Down, Peer Influence Abounds
Posted on March 17, 2018 Leave a Comment
In a survey of 30,000 consumers spawning 28 global markets, according to a HubSpot webinar on social media trends conducted earlier this year, consumer trust in authority is at historical lows. Additionally, traditional media is at an all time low in 17 countries according to a 2017 Trust Barometer. But we don’t need these global statistics to tell […]
How is your organization attracting women specifically?
Posted on March 17, 2018 Leave a Comment
All this talk about attracting millennials and yet we are missing the giant not-so-subtle-anymore elephant in the room – women. We’ve seen the Women’s March take place for the second straight year, chances are you or someone you know used the hashtag “#MeToo” in solidarity, and we’re all noticing the black attire in the room at celebrity and […]
Personalization is the New Salesperson
Posted on March 17, 2018 Leave a Comment
You may have heard that SEO (search engine optimization) is the new salesperson, but we could also make the case for why personalization is the new sales-person. While SEO is the practice of optimizing content for search engines to serve your site ideally on the front page of the search engine results page (SERPs), personalization goes one […]
So You Want to Run a Lead Nurture Campaign
Posted on March 17, 2018 Leave a Comment
You’ve come to the conclusion that you are sending too many emails without any real lift in leads, conversions or ROI. Maybe you’ve been using the same technology to send emails for some time now and it is time for a switch, so you begin to explore the buzz around marketing automation. Read More>
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