Content Strategy Category

Persona & Content Strategy Project

Client: International Sign Association (ISA) Goals: Identify personas across potential ISA members and build out their personas using previous research, survey data, past purchases, membership data, and member interviews. Choose one persona to focus around for content mapping and strategy Primary goal: Focus on “Lorne Local Shop Owner” to upsell on who ISA is, what […]

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Premium Asset Building

In a given week, I may write 10,000 words in premium assets and blogs for clients. Here’s a few premiums assets I’ve created recently. Client: HighRoad Solution Event Marketing Asset: Interactive Event Participant Quiz Goal: Qualify Event Leads Client: Wallcovering Installers Association Digital Marketing Workbook for Wallcovering Installers 9 Tips for Attracting Table Talent Selling […]

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Trust Down, Peer Influence Abounds

In a survey of 30,000 consumers spawning 28 global markets, according to a HubSpot webinar on social media trends conducted earlier this year, consumer trust in authority is at historical lows. Additionally, traditional media is at an all time low in 17 countries according to a 2017 Trust Barometer. But we don’t need these global statistics to tell […]

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How is your organization attracting women specifically?

All this talk about attracting millennials and yet we are missing the giant not-so-subtle-anymore elephant in the room – women. We’ve seen the Women’s March take place for the second straight year, chances are you or someone you know used the hashtag “#MeToo” in solidarity, and we’re all noticing the black attire in the room at celebrity and […]

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Personalization is the New Salesperson

You may have heard that SEO (search engine optimization) is the new salesperson, but we could also make the case for why personalization is the new sales-person. While SEO is the practice of optimizing content for search engines to serve your site ideally on the front page of the search engine results page (SERPs), personalization goes one […]

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