Resume

Qualifications Summary:
Empathic, pragmatic, and collaborative I am experienced at developing and executing inbound marketing strategies for associations. As someone that utilizes a unique blend of creativity, analytics and passion I realize the goals of any project I am involved in. Conceptualizing, creating and optimizing targeted campaigns with a pixel-perfect eye on results is my main focus, yet I am drawn to visual design, strategy, communications, branding, mass data, social media and all things digital marketing related.

Experience:
Digital Advisor | HighRoad Solutions | 12/2016 – Present
4-years of experience implementing  inbound marketing strategy into marketing and email automation software including HubSpot, Experienced in taking complex client situations and turning them into win-wins through careful listening, responsiveness, and experience, Responsible for hosting the Rethink Association podcast

Social Media Manager | The Ludlow Group | 3/2016 – 11/2016
Experienced maintaining the content publishing schedule for three major architectural and signage organizations, Responsible for delivering reporting to stakeholders with key insights for actionable campaign optimization, Contributed project research to identify architectural and building projects for three major brands, Delivered strategic event marketing tactics for AIA and Sign Expo

Social Media Manager| CreativeLive | 11/2015 – 5/2016
Excelled in executing on social media strategy capitalizing on early trends to grow new audiences, Responsible for organic social posting for an educational technology startup with over a million followers, Executed on the the CreativeLive Design community February 2016 campaign, 28 to Make, resulting in over 10,000 UGC posts

Digital Marketing Specialist| Ciniva | 3/2015 – 9/2015
Digital media buying, video advertising, and search and display ads for annual budgets over $400,000 and experienced delivering above industry average results and implementing conversion tracking, Implemented programmatic ad placement, strategy, and optimization for local CVBs: Currituck, NC and Jamestown, VA, Developed comprehensive marketing planning and strategy for CVBs and SMBs

Digital Marketing Specialist | Meridian Group | 12/2013 – 3/2015
Optimized the Google Grant budget to streamline with the brand, cut bounce metrics in half, and  incorporated conversion metrics that delivered baseline metrics for donation ROI, Published compelling stories for an organization that provides scholarships to children, Distributed content assets across channels and delivered double digit growth month-over-month

Social Media Manager | Freedom Surf Shop | 10/2011 – 7/2012
Implemented the social media presence for a $1 million retail brand

Marketing Assistant | MessageLabs | 12/2005 – 6/2006
Assisted with the event marketing planning for an email security company in New York City, NY 

Media Intern | MetroSource | 1/2006 – 3/2006
Editorial contributor alongside Paul Hagan

Education:
B.B.A. Marketing | James Madison University | 2001-2005
Study abroad at University of Antwerp | Antwerp, Belgium | May 2004

Volunteer:
Communications Director | Hampton Roads AIGA | 4/2015 – 4/2017
Served on the board of American Institute for Graphic Arts as their Communications Director to help promote networking and mentorship opportunities for area designers and students

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