Resume

Qualifications Summary:

Empathic, pragmatic, and collaborative I am a natural at developing and executing inbound marketing strategies that work. As someone that utilizes a unique blend of creativity, analytics and passion I realize the goals of any project I am involved in. Conceptualizing, creating and optimizing targeted campaigns with a pixel-perfect eye on results is my main focus, yet I am drawn to visual design, strategy, communications, branding, mass data, social media and all things digital marketing related.

Experience:

Digital Marketing Advisor | HighRoad Solutions | 12/2016 – Present

  • 3 years of experience implementing and setting benchmarks with inbound strategy into marketing and email automation software: HubSpot, SharpSpring, Adestra MessageFocus, ActoOn, Pardot
  • Known for taking complex clients and turning them into manageable projects with set expectations
  • Responsible for a quarter of the client base amounting to 40+ clients as part of ongoing account management, nurturing for digital maturity, and upselling that equates to over $1M in recurring revenue
  • Expert at creating knowledge sharing content providing thought leadership on industry best practices for external channels including eBooks, webinars, blogs, podcasts, etc.

RYT-200 Yoga Instructor | Self-Employed | 2006-Present

  • Experienced group and private yoga instructor for private studios, gyms, and clients where I teach the foundations of a mindful wellness program incorporating breath and bodywork.

Social Media Manager | The Ludlow Group | 3/2016 – 11/2016

  • Experienced maintaining a vigorous content publishing schedule across digital and web channels for three international architectural and signage clients: Alucobond, GKD Metal Fabrics, & Graphic Display USA
  • Delivered regular reporting to C-Suite stakeholders with key insights for actionable campaign optimization
  • Conducted heavy research and networking to uncover international projects to write about for featured articles as new buildings were completed globally with the goal to drive web traffic into the sales funnel
  • Delivered strategic event marketing tactics for AIA and Sign Expo

Social Media Manager| CreativeLive | 11/2015 – 5/2016

  • Delivered innovative social media strategy (Periscope, Pinterest, Instagram) with an emphasis on capitalizing on early trends to grow new audiences 
  • Managed the organic social traffic for an educational technology startup with one million+ followers
  • Started a channel for CreativeLive Design community and an initiative under the hashtag “#28tomake” resulting in nearly 12,000 user-generated content posts

Digital Marketing Specialist| Ciniva | 3/2015 – 9/2015

  • Digital media buying, video advertising, and search and display ads for annual budgets over $400,000 and experienced delivering above industry average results and implementing conversion tracking
  • Implemented programmatic ad placement, strategy, and optimization for local CVBs: Currituck, NC and Jamestown, VA
  • Developed comprehensive marketing planning and strategy for CVBs, and small-to-medium sized businesses.

Digital Marketing Specialist | Meridian Group | 12/2013 – 3/2015

  • Optimized the Google Grant budget to streamline with the brand, cut bounce metrics in half, and  incorporated conversion metrics that delivered baseline metrics for donation ROI
  • Published compelling stories for an organization that provides scholarships to children of fallen patriots
  • Distributed content assets across channels and delivered double digit growth month-over-month

Social Media Manager | Freedom Surf Shop | 10/2011 – 7/2012

  • Implemented the social media presence for a $1 million retail brand

Marketing Assistant | MessageLabs | 12/2005 – 6/2006

  • Supported promotional marketing event planning and execution

Media Intern | MetroSource | 1/2006 – 3/2006

  • Submitted content for print on local and international events

Education:

B.B.A. Marketing | James Madison University | 8/2001 – 5/2005
University of Antwerp | Antwerp, Belgium | May 2004

Volunteer:

Communications Director | Hampton Roads AIGA | 4/2015 – 4/2017

  • Spread the word to the creative community about the speakers, events and socials scheduled throughout the year

 

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