Portfolio

Primary Categories:
Lead Gen, Data Analysis, Customer Experience & Campaign Strategy & Reporting

Lead Generation with Channel Marketing
Podcast (Concept & Production): Rethink Association

Lead Generation with Digital Storefronts
Website redesign (Copywriting & Collaboration): HighRoad Solutions
Event Marketing (Creative Brief & UX): HighRoad Introduces HubSpot to Associations
Landing Pages (Copywriting, Layout, & Video editing): Get Personas
Education (Curation & Execution): HubSpot
Interactive Experiences (Research & Text): 6 Hot Takes for Associations in 2021

Data analysis to produce Personas
Member-Based Organization Persona Cards
International Association Persona Cards

Customer Experience
Animation (Script & Storyboarding): Introducing HighRoad Spark
Events (Speaking & Promotion): Virtual Conference Fall 2021, Virtual Conference Spring 2021, Virtual Conference Fall 2020

Marketing Strategy & Consulting Case Studies:
Client: American Society of Association Executives (Aspiring CEO Campaign Persona Work & Campaign Results)
Client: American Industrial Hygiene Association (Framework Campaign Strategy & Campaign Results)
Client: American Industrial Hygiene Association (Synergist Campaign Strategy & Campaign Results)
Client: Military Officers Association of America (Mid & Sr. Officer Campaign Strategy & Campaign Results)