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Newsrooms and Associations Have More in Common than you Might Think
Posted on March 17, 2018 Leave a Comment
A recent report conducted by Columbia University’s Tow Center for Digital Journalism shared insights from organizations aiming to grow by converting readers into members. While news organizations have long led the charge for creating waves with clickable headlines and newsworthy stories, what’s changed is their source of revenue through membership. So, now we are taking successful initiatives […]
Transforming the Customer Experience a White Gloved Approach to Member Services
Posted on March 17, 2018 Leave a Comment
First, defining what customer experience is will help lay the foundation for how associations can apply it to their member services. Customer experience is a culmination of product, service, and the experience before and after a sale that results in how the customer perceives your brand. Read More>
The Five Elevator Pitches to Win Your Boss Over With Marketing Automation
Posted on March 17, 2018 Leave a Comment
Associations have marketing goals just like any organization to achieve bottom line results. These may revolve around goals to attract new members and retain existing members, raise funds around conferences and events, and sell comprehensive industry research. Regardless of the task at hand, it’s becoming increasingly difficult to reach audiences when they need a message, […]
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