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Marketing Professional
Social Media Marketing Category
Trust Down, Peer Influence Abounds
Posted on March 17, 2018 Leave a Comment
In a survey of 30,000 consumers spawning 28 global markets, according to a HubSpot webinar on social media trends conducted earlier this year, consumer trust in authority is at historical lows. Additionally, traditional media is at an all time low in 17 countries according to a 2017 Trust Barometer. But we don’t need these global statistics to tell […]
Branding, Social Media & What it Takes to Launch a Product
Posted on March 17, 2018 Leave a Comment
Occupying a rustic city block in the promising Norfolk, Virginia area is a sprawling 35,000 square foot warehouse where O’Connor Brewing Company produces the number one six-pack sold in Virginia. There we meet Kevin and Penny O’Connor, the two founders: one a visionary and the other the marketing mastermind. Next to them sit their right- and left-hand men, Hannah […]
Influencer Marketing, User-Generated Content and How it Can Grow My Association
Posted on March 17, 2018 Leave a Comment
As an agency focusing solely on associations, we want to seek out what’s working, make educated guesses with surfacing trends and recommendations about new technologies, so that we can apply methodology specifically towards the needs of the association. If it’s helping to grow a for-profit organization, how can we manifest the same results for a […]
Boost Organic Reach on Instagram
Posted on March 17, 2018 Leave a Comment
This message should make you take notice: Instagram has surpassed 700M users as of June 2017 and is growing faster than ever before. The social site also boasts that of those 700M users, 60% are daily users. The stories alone draw over 200M active daily users. If your top initiative this year as an association […]
Saving the Pandas One Association at a Time
Posted on March 17, 2018 Leave a Comment
The point of our HighRoad U library of webinars, blogs, presentations and industry knowledge sharing is to enable the user to understand how to do better marketing, membership growth, and lead generation through email marketing, marketing automation, and technology. And since we’re the HighRoad, we help associations and non profits transform into digitally mature entities. Many associations […]
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